Clari Cuts 76 Jobs Following SalesLoft Merger and AI Strategy Shift

Revenue operations platform Clari eliminated 76 positions on February 12, 2026, as the company restructures following its merger with SalesLoft and accelerates investments in artificial intelligence capabilities. The workforce reduction affects approximately 8% of the combined company's employee base, marking a significant consolidation move in the competitive revenue intelligence sector.

The layoffs come six months after Clari completed its acquisition of SalesLoft, creating one of the largest revenue operations platforms in the enterprise software market. Sources familiar with the matter indicate the cuts primarily target overlapping roles in sales, marketing, and engineering functions where duplicate positions emerged post-merger.

Context of the Decision

Clari's workforce reduction reflects the challenging economics facing revenue operations companies as enterprise customers tighten software budgets and demand more integrated solutions. The company cited the need to eliminate redundancies from the SalesLoft integration while reallocating resources toward AI-powered revenue forecasting and pipeline management tools.

The timing aligns with broader consolidation trends in the revenue operations space, where companies are merging complementary technologies to offer comprehensive platforms rather than point solutions. Clari's leadership emphasized that the restructuring positions the company to compete more effectively against established players like Salesforce and emerging AI-native competitors.

Market conditions have pressured revenue operations vendors as their primary customers—sales organizations—face their own budget constraints and headcount reductions. This dynamic has forced platforms like Clari to demonstrate clear ROI and consolidate overlapping product offerings.

Impact on Operations

The layoffs primarily affected Clari's San Francisco headquarters and SalesLoft's Atlanta offices, with engineering and go-to-market teams bearing the largest reductions. Approximately 35 positions were eliminated from product development roles, while 25 cuts targeted sales and marketing functions. The remaining 16 layoffs affected customer success and administrative positions.

Clari's revenue forecasting and pipeline management divisions remain largely intact, reflecting the company's strategic focus on AI-driven analytics capabilities. The SalesLoft email engagement platform will continue operating with reduced headcount but maintained core functionality.

The company plans to maintain its customer support operations at current levels despite the workforce reduction, indicating confidence in automated support tools and streamlined service processes. Remote employees across multiple locations were also affected, though the majority of cuts concentrated in the two primary office locations.

Company Financial Background

Clari raised $225 million in Series E funding in early 2024 at a $2.6 billion valuation, positioning it among the most valuable private revenue operations companies. The SalesLoft acquisition, completed for an estimated $1.1 billion, represented the largest deal in Clari's history and significantly expanded its addressable market.

Revenue growth has decelerated from triple-digit expansion rates in 2022-2023 to approximately 45% year-over-year growth in 2025, reflecting broader market maturation and increased competition. The company serves over 1,500 enterprise customers, including major technology, financial services, and manufacturing organizations.

Private equity interest in revenue operations platforms remains strong, though valuations have compressed from pandemic-era peaks. Clari's investors include Sequoia Capital, Sapphire Ventures, and Madrona Venture Group, who continue supporting the company's consolidation strategy.

Industry Outlook

The revenue operations sector faces consolidation pressure as customers demand integrated platforms over specialized point solutions. Companies like HubSpot, Outreach, and Gong have pursued similar acquisition strategies, creating larger but more complex organizations requiring workforce optimization.

AI integration has become a key differentiator, with platforms investing heavily in predictive analytics and automated workflow capabilities. This technology shift enables revenue operations companies to deliver more value with smaller teams, supporting workforce reduction strategies across the sector.

Market analysts project continued merger activity in the revenue operations space, as mid-tier companies seek scale advantages and larger platforms pursue feature completeness. The integration challenges facing Clari mirror those experienced by competitors managing similar consolidation efforts.

Conclusion

Clari's workforce reduction represents a strategic recalibration following its largest acquisition while positioning the company for sustainable growth in a maturing market. The focus on AI capabilities and operational efficiency suggests management's confidence in competing against both established enterprise software giants and emerging AI-native startups. The success of this restructuring will likely influence similar consolidation moves across the revenue operations sector throughout 2026.